SureStay Hotel Group Debuts in Japan with Opening of New Hotel in Osaka
Osaka (Japan) – February 6, 2019 (travelindex) – Best Western Hotels and Resorts has launched its exciting new SureStay Hotel Group concept in Japan with the opening of a brand new hotel in Osaka. SureStay Plus by Best Western Shin-Osaka is a stylish upper-economy hotel developed by Fino Hotels Co., Ltd. Located in downtown Osaka’s Yodogawa district, this modern hotel is perfectly positioned close to Shin-Osaka Station, with bullet train services to and from major cities including Tokyo, Nagoya, Hiroshima and Fukuoka. Meanwhile, the Osaka Metro network makes it quick and easy to travel around Japan’s second largest city, with regular connections to the Shinsaibashi, Namba and Umeda districts.
This newly-constructed hotel features 108 contemporary guestrooms, all equipped with comfortable beds and convenient amenities, including complimentary Wi-Fi. Every morning, guests can start their day with a buffet breakfast.
“SureStay Plus® is an excellent fit for Osaka, and for Japan,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia. “Comfortable, convenient and affordable, this is an ideal concept for guests seeking centrally located, international quality accommodation at a reasonable price point. We are delighted to continue our strong relationship with Fino Hotels Co., Ltd. in Japan, and look forward to welcoming more guests to this exceptional new hotel in future.”
SureStay Hotel Group has expanded rapidly since its launch in late 2016, with notable growth in North America and Europe. The concept made its Asia Pacific debut in October 2017 with the opening of SureStay Plus Hotel by Best Western Sukhumvit 2 in Bangkok.
SureStay Hotel Group’s three brands – SureStay® Hotel by Best Western, SureStay Plus Hotel by Best Western, and SureStay Collection® by Best Western – provide hotel owners with the opportunity to harness Best Western’s extensive global network, in terms of sales, distribution, technology and support, while giving guests the reassurance of staying with a globally recognized hotel group. In addition, members of Best Western Rewards®, the award-winning guest loyalty program, will be able to earn points on their stays.
The launch of SureStay Plus by Best Western Shin-Osaka marks the continuation of Best Western’s expansion strategy in Japan, which has been identified as a key focus market. The company now operates 19 properties in Japan, including four in Osaka.
About Best Western Hotels and Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,200 hotels in nearly 100 countries and territories worldwide*. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Over 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western and SureStay branded hotels are independently owned and operated.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260